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Michael Woodward Short Bio

Michael has been in the industry for over thirty years. He formed one of the first Art Licensing Companies in Europe in 1979 representing artists, illustrators and photographers working with national and international manufactures and publishers. He has a vast experience in many aspects of licensing from character merchandise, animation as well as fine art publishing both in limited editions through the galleries and mass market publishing via high street retailers. He has licensed over $600 million in retail products in his career.

He now lives and works in Florida where his company Out of the Blue represents a diverse assortment of talented artists, designers and photographers. Art Licensing 101 was published with the express purpose of educating artists to help them understand the way the industry works and has become an essential tool to anyone entering the industry.