|
Ayhan Duman Details on CAT
| ||
|
"Commercial Photography " By Ayhan Duman | |
|
CAT
When Caterpillar contacted us for their new brochure campaign, we
were very reluctant about taking the
assignment on, after all all similar shots displayed the product on a
construction site which really isn't
eye-catching at all.
The art director finally agreed to let us design the visuals, we really had all freedom to play with different ideas, so we finally decided to do a still-life shot in the studio as if we were shooting some kind of beauty product. The whole set was no bigger than 10" high, the pillars were cardboards and the main object a dummy. We added the glows and the skyscape digitally. More information on Ayhan and his work can be found on his site http://www.amdphotodesign.com | ||
