How did you start selling your work? Was that work made, using a computer?
I started in 1979 as a geologist (I have a degree in this subject) in fact I took many
pictures when I was looking around for my research.
I began to use the Macintosh in 1990 and then my work was enriched by it.
But in early '80 I made many pictures using the double exposures
and the "sandwich" technique duplicating the slides...the results were good
but not comparable to the computer composite files we can get today.
In 1984 I started to sell my photographic work and I can say
that's all right because my pictures are around in many countries
where I sold them (U.S.,Germany,New Zealand and ...Italy).
In the last time I got some assignments from Germany by
really big industries as Gottwald-Demag.
You have made a very successful life with your photography - Is the work always for a client, or do you make pictures for your own pleasure?
Working in Salerno (a not too large city) has made me free
to realize some pictures for pleasure when my work is not very
stressing.I was lucky when these kind of images have been bought
for advertising because it is what happen to me before or later.
Do you have a favourite category of photography? (Do you prefer Fashion, or Still Life - or maybe you prefer your Computer Effects pictures? )
My favourite photography is all that hits my imagination as pure emotion,
this may be happen as a technical fact or a creative work.
I prefer composite computer photo, the effect must be produced
by the unusual composition (unreal, dreamlike), really I don't like the
computer generated landscapes we can see on computer
magazines.In brief the ideal picture may be a balanced
cocktail of images.
How did you make your first contact with a company such as Saatchi and Saatchi?
More of the contacts with companies as Saatchi & Saatchi, Leo Burnett and others
are made by agents, graphic studios,
photo agencies, art directors etc...because
I spend my time to realize the works and other
people coordinates the contacts.
(I always think that the words "Art" and "Style" - go hand in hand with the word "Italian".) Looking at your Digital Effects work , the pictures are very stylish - clean and sharp. The same comment about the Fashion photographs - the models - and the images - very classy! Interesting - I can see the "Italian" natural talent for design and purity. The images seem to be about design and purity?
(Qualities that have been lost in the search for "expression". You have made me think - )
Thank you for your thinking about the Italian style, but I think that the style may be
everywhere and you know some relevant artistic things have happened far
from Italy (see you at the fenomenous as the Beatles or Andy Warhol).
However Italian classics (Leonardo, Michelangelo, Giotto, Vivaldi, Verdi ...)
are a must to do better because the players are us now.
A rule I fixed in my working is trying to keep the class and quality to a high standard,
this becomes a problem when you are only creative.
A sample in what I said we can find in the fact that my
pictures are all about hundred Mb. because the time spent to
work on an image is much and many times
I saw very creative works burned by the low quality.
I spoke about the Italian style of purity and simplicity - although I agree that style is everywhere - ie Warhol, the Beatles - I think that the artwork and design of Italy does have a special tradition of - OK - Classicism - the clean line - even in this time now.
Ok, the Italian style today. I can say it is just
what you need to see.Not too much, not less.
From where do you get your inspiration? You talk about the "dreamlike" qualities in your images - you must have a brilliant imagination.
The word "dreamlike": I read it the first time on
evaluation about me by Profotos.com