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Article #3: HELP FOR ARTISTS WITH PUBLICATION OF NEW BOOK Art Licensing
As more and more artists,
designers and illustrators enter the Licensing arena, Agents as well as
Licensees are inundated with new presentations. It's a well known fact that the
majority of these presentations lack content, professionalism and some are so
far off the mark, as to what is required, that they end up in the trash. "Over
my long career in licensing it's never ceased to amaze me just how bad some
presentations are. Some artists appear to have never walked into a department
store or gift shop to see what kind of merchandise is actually being sold" says
Michael Woodward, who has been in the industry for almost thirty years. After taking "time out" he
decided to write a Guide book "ART LICENSING
101" to give artists the kind of information that is essential if they are
going to succeed in this industry. "I wanted to produce a
guide which takes the artist through all the steps of how to create a
successful licensing program." The book contains a wealth of ideas and
practical examples of how the artist should present work, how to target their
presentations more effectively as well as guidelines for licenses, fee
structures, royalty rates and much, much more. Being successful in this
industry takes special knowledge. This book is well overdue and is a must for
all aspiring artists who are serious about entering the Licensing arena. For details about the book
"Licensing Art 101" New Revised 2006
Edition log onto www.licensingcourse.com If you are an artist,
getting educated is the key, so the right questions are asked. I welcome an
educated artist it makes my job easier. If I'm asked to reduce my percentage
I'll think about it seriously.. and then say how much is 30 years experience
worth to you! Michael Woodward now runs
an artist's management and licensing company based in Available from www.licensingcourse.com Art Licensing
International Inc Tel 941 966 8912 Email artlicensing@comcast.net Having been in the industry since 1974 I have licensed at the last count over $600 million in retail products from art and design licensing. A few years ago I decided to write a manual to help artists learn the fundamentals of the licensing industry- "The Licensing Course". I have also condensed some of this information into a book now called Licensing Art 101. A new revised edition will be available April 2006 . This is what artists have said about the course and book. What a blessing you are for those of us who aren't living in
where information seems to be more available (I lived there
for 16 years, thank goodness . Just for the record, I want you to know
that since I ordered your book (at Barnes and Noble), I see that they now carry
them regularly! I've been a children's book illustrator for 25
years, making enough money doing educational work to support myself while I do trade books
...Anyway, I've been trying to educate myself about other markets, and have
been learning about the surface design arena, which is very tied into
licensing... I just want to thank you for your books, this class and your
efforts to reach out to artists about an important aspect of the publishing world. You are helping people like me gain access
to important knowledge and tools to be better business people, and more
effective bread-winners! Thank you
for your tremendous service to all of us. Sincerely, Roberta Collier-Morales Illustrator/Calligrapher/Writer "BRAVO... Art Licensing 101
by Michael Woodward is without a doubt the most comprehensive and entertaining
"how to" book I have had the opportunity to read. Well thought
out...well written and well organized... full of actual useful
information that is easy to comprehend and apply in the Art Licensing Markets.
Not only does the book contain information about the business, but
it takes the "How To" genre to new heights with actual
"contacts" within the business. I have recommended the book to
every artist (or would be artist) I know. Congratulations and Thank You." Details of the Licensing Course and book can be found at http://www.licensingcourse.com/ Michael Woodward also runs a specialist artists management
and licensing company based in Out of the Blue http://www.out-of-the-blue.us/
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